環境藝術展的海洋意識－展覽作品與觀展者Instagram貼文之分析

政府於2011年全面推動海洋教育，博物館成為重要的非正規教育場域之一。其中，國立海洋科技博物館透過各種教學方式推動海洋教育，因場域特性及環境議題帶動，遂以環境藝術策展企圖串起人與環境、博物館與藝術之關係。本文旨在探討觀展者對於環境藝術作品的看法及對海洋意識的影響，以內容分析法分析社群媒體Instagram的相片及其說明，研究顯示觀展者貼文的內容集中在特定作品，觀展者不易從作品建構出海洋意識，各人凝視的取向也不盡相同。因此建議未來應加強開設海洋教育課程及培育師資，策展時廣泛運用各類海洋教育主題，並加入貼近民眾生活的宣傳內容，以達推廣海洋教育之目的。

關鍵字

環境藝術；凝視；海洋意識；內容分析

並列摘要

Since 2011, the Taiwanese government has extensively promoted marine education, with museums serving as major arenas for nonformal education. Among them, the National Museum of Marine Science and Technology has promoted marine education through various teaching approaches. Due to its features and concern for environmental issues, it has sought to explore the relationships between humans and the environment and museums and art through environmental art curation. The aim of this paper is to investigate the views of visitors on environmental art and its influence on marine awareness. Content analysis was performed on visitor photographs and captions posted to the social media platform Instagram. From the results of this study, the content of visitor posts focused on specific works. However, such works were not an effective medium for enhancing marine-related awareness. Moreover, the orientation of individual gaze was different. It is recommended that marine education courses and teacher training be strengthened. In terms of curation, different marine educational themes should be explored, with the addition of relatable promotional content, to enhance marine education.