初探符合使用者需求的博物館典藏網站

隨著現代科技的發展越來越成熟，網際網路已是人們生活難以分割之一部分，世界各地的博物館近年來也跟上新時代的潮流，開發各自的博物館官方網站，並藉由這些網站的設立，提供教育、典藏、展示等服務。然而，國內博物館典藏網站在設計上較少從使用者的需求出發，造成使用上的不流暢，導致臺灣數位典藏網站的使用率與知曉度不高。博物館投入了資源，建立官方典藏網站，卻無法發揮其最大化的效益，實屬可惜。本研究觀察分析國內外具有數位典藏之博物館網站，統整現今典藏網站之發展趨勢，並歸納出4項符合使用者需求的典藏網站之建議：一、優化資訊架構連結，滿足使用者需求；二、將直覺性經驗套用於典藏網站；三、依使用者族群，製作分級的典藏網站；四、以多元的詮釋手法，增加使用者與藏品之連結。若符合以上4項建議之典藏網站，不論是在使用流程、整體瀏覽經驗上，較能讓使用者感到滿意、流暢。本文期待所提供之建議，可做為未來當博物館欲新建、整建或修改其典藏網站時之參考，盼能更符合使用者搜尋及瀏覽上的需求，以及激發更多相關討論。

關鍵字

數位典藏；網站設計；使用者經驗；博物館經驗

並列摘要

With advances in science and technology, the Internet has become an integral part of people's lives. Museums around the world have been keeping up with this trend in recent years, developing websites to provide educational programs and access to collections, exhibitions, and other services. However, among museums in Taiwan, collection websites are generally not designed with the needs of users in mind, resulting in their low frequency of use. The aim of this study is to discuss and analyze the development of museum online collection databases in Taiwan and abroad. Based on the results, there are four suggestions for museums to develop online collection sites that meet the needs of users: 1. Optimize information architecture and links. 2. Apply intuitive experience. 3. Develop a classification system based on user groups. 4. Provide multiple interpretative methods to connect users with collections. If these four suggestions are implemented, it is expected that collection websites will satisfy users in terms of flow and overall browsing experience. These suggestions can serve as a reference for museums when creating, revamping, or modifying their collection websites to better meet the needs of users conducting searches or browsing, as well as to stimulate relevant discussion.