台灣有機畜產品消費意願之探討

Discussion the Consumer's Purchasing Intentions toward Taiwan Organic Livestock Product

楊灌園(Guan-Yuang Yang) ； 林頂立(Ting-Li Lin)

《中華生質能源學會會誌》 26卷3&4期 (2007/12) Pp. 105-112

https://doi.org/10.6385/JBESC.200712.0105

摘要

本研究顯示居住在北部地區的消費者大多能在有機專賣店、宅配或直接産地購買方式購得有機畜產品（有機雞蛋、牛乳或肉品等），其年齡多在41-50歲之間，職業以軍公教、自由業或家管為多，家庭月收入約在6萬元以上，其購買次數不定，平均購買金額約在600-800元之間。另外在消費意願方面，若是考慮太多有關有機畜產品負面消息時，消費大多會降低其再購行為。但居住於南部地區的消費者，由於資訊來源較少，較少購買有機畜産品，但其購買有機畜産品之意願較其他地區消費者強。

關鍵字

有機畜產 ； 購買動機 ； 考慮因素

並列摘要

This research shows that most consumers can buy organic livestock products in organic shops and producing areas, or by home delivery in northern part of Taiwan. The products are organic egg, milk, meat, etc. The average age of consumers is between 41 and 50, and mostly the occupations are military servicemen, civil servants, teachers, self-employment, and housewife. The monthly family income is above NT 60,000, and times of purchase are not stable, the average consumption is between NT 600 and 800 one time. Also, when consumers care too much about some negative news over organic livestock, there will be less intention of consumption. However, consumers in southern area, because of the lack of information, buy less organic livestock products, while they have more purchase intention than consumers in other areas.

並列關鍵字

organic livestock product ； purchase motivation ； consideration factor