休閒生活型態與幸福感－以公園使用者為例

鮮少公園使用者之相關文獻探討居民之休閒生活型態，與居民使用完公園後之情感反應。本研究的目的為探討公園使用者之休閒生活型態與幸福感組成，以及休閒生活型態與幸福感間之關係。透過台灣中、北部公園之現地問卷便利抽樣調查，分析結果顯示，居民之休閒生活型態是由安全實用、冒險刺激、社交外向與固定安穩四個構面所組成；而使用公園後之幸福感則包括生活滿意、生活認同與生活勝任三個構面。後續以休閒生活型態為分群變數，可將公園使用者合理區分為刺激喚起型、社交流行型與保守計畫型三種類群，且不同休閒生活型態之公園使用者在「生活認同」與「生活滿意」幸福感構面同意程度有顯著差異。上述研究成果建議，公園使用者具有明確的休閒生活型態與幸福感內涵，且休閒生活型態為一有效之市場區隔變數，公園經營管理者可針對不同休閒生活型態之使用者，設計不同之經營管理策略以提昇其幸福感，進而貼近健康優質之生活。

關鍵字

市場區隔；公園使用管理；休閒服務設施

並列摘要

Few studies make an attempt to explore the issues of park users' leisure lifestyle and wellbeing. The purpose of this study is to examine the dimensions of leisure lifestyle and wellbeing, and the influences of leisure lifestyle on well-being. A total of 968 residents in parks are administered an on-site questionnaire. The results reveal that residents' leisure lifestyles consist of four distinct dimensions labeled with active-learned, adventurous-excited, social-extroversion, and stable, and the residents' well-beings consist of three distinct dimensions labeled with life satisfaction, life identification, and life competence. In addition, three types of leisure lifestyle residents including stimulus-arousal residents, social-popular residents, and conservative residents are identified. Further, the results show that residents' well-beings vary across the types of leisure lifestyle residents. The findings suggest that residents' leisure lifestyles and well-beings indeed exist, and leisure lifestyle can be used to be an efficient segmentation tool. Practically, the multi-dimensional nature of well-being construct directing to have various residents with leisure lifestyle will be a more effective management strategy of park use.