探討遊客屬性對島嶼旅遊地景觀體驗的影響－以澎湖群島為例

本研究目的為了解遊客的旅遊地景觀體驗向度和檢定遊客屬性（個人屬性與旅遊屬性）在旅遊地景觀體驗向度的差異。以便利抽樣法取得澎湖現地遊客有效樣本994份。研究結果發現：一、從五個旅遊地景觀體驗主向度來看，最高至最低依序為社會體驗、實質體驗、個體體驗、心靈體驗、感性體驗。從二十個旅遊地景觀體驗次向度來看，最高為美感體驗，最低為歸屬體驗。二、在遊客的個人屬性方面，性別、年齡、教育程度、婚姻狀態、子女狀態、居住地在部份旅遊地景觀體驗有顯著差異，而職業則無顯著差異；在遊客的旅遊屬性方面，旅遊次數、停留天數、旅遊方式、與熟悉度在多數的景觀體驗感受具有顯著的差異。

關鍵字

旅遊地景觀體驗；澎湖群島

並列摘要

The purpose of this study focus on understanding visitors' destination landscape experience and testing visitors' personal attributes and tourist attributes. This study use convenience sampling to collect 944 effective samples from visitors who visited to Penghu Islands. The major findings are as follows: 1.There are five main destination landscape experience dimensions discussed. The level of agreement of destination landscape experience dimension from high to low is social experience, physical experience, individual experience, social experience, spiritual experience and sensible experience. Besides, Destination landscape experience includes twenty characteristics. Visitors are shown most agreement in ＂aesthetic experience＂ among all characteristics of destination landscape experience and the lowest characteristic is belonging experience. 2. Destination landscape experience will be affected by visitor attributes, and the tourist attributes are more significant than personal attributes. In respect of visitor attributes, visitors' visit frequency, stay length, mode of travel, and familiarity showed significant differences in their destination landscape experience.