旅遊體驗與志工參與對於藻礁之認知、涉入程度、態度及親環境意圖之影響

The impact of tourism experience and volunteer participation on the perception of algal reefs, involvement, environmental attitudes and pro-environmental behavior intention

許澤宇(Che-Yu Hsui) ； 吳家伸(Chia-Shen Wu) ； 陳貞吟(Chen-yin Chen)

《環境與管理研究》 22卷 (2021/06) Pp. 15-38

https://doi.org/10.6725/JEM.202106_22.0002

摘要

藻礁是近來頗受關注的議題，因為認知程度不高，因此面臨嚴重破壞。不少學者認為提升認知程度與態度，可提高其負責任的環境行為。因此本研究以到過桃園觀新藻礁保護區或參與過藻礁生態體驗活動之民眾作為抽樣調查之對象，共獲得有效問卷522份，探討不同人口統計變項對藻礁認知、態度、涉入程度、親環境意圖及願付價格之影響。研究結果顯示參加藻礁志工訓練者或有加入環保團體、參與淨灘，其對藻礁之涉入程度、態度及親環境行為意圖，均較單純來藻礁區體驗之遊客顯著為高；換言之，深度的藻礁體驗會比只是走馬看花效果來得好。此外一次性的到訪體驗意義不大，本研究發現到訪參加藻礁生態體驗次數越多（四次以上），其對藻礁之認知、涉入程度及親環境意圖均顯著高於初次到訪者，其次年紀20歲以下受訪者，對藻礁之涉入、態度及親環境意圖顯著較低；因此若能多鼓勵家長帶孩子走向戶外，或學校設計戶外教學機會，讓孩童或青少年能「多次」到訪藻礁，使學生獲得豐富之自然體驗，咸信對其建立對藻礁之親環境行為意圖有所幫助。

關鍵字

藻礁 ； 知識 ； 涉入程度 ； 態度 ； 親環境意圖

並列摘要

Algae reefs issues have attracted much attention recently, owing to its low awareness, they have faced severe damage. Lots of studies proposed that enhance awareness and attitudes can improve their responsible environmental behavior. Therefore this study takes samples from people who have been to the algae reefs reserve or participated the ecotourism experience, and obtained the valid respondents 522, to explore the impact of different demographic variables on the algal reefs perception, attitude, involvement, and pro-environmental behavior intentions (PEEI). The study results showed that anyone who participates in algal reefs volunteer training or joins an environmental protection group or participates in beach cleaning has a significantly higher degree of involvement, environmental attitudes, and PEEI than tourists who simply come to the area; In other words, an in-depth algal reefs experience will be better than just looking around with cursory glance. In addition, a one-time visit experience has less effect. We found that the deep ecotourists (more than four times experience) have the significantly higher knowledge, involvement and PEEI than those novice tourists (first-time visitors). Moreover, respondents under the age of 20 have significantly lower involvement, attitudes and PEEI. The implications are: if parents can be encouraged to take their children outdoors, or schools can provide outdoor teaching opportunities (such as be a volunteer/ participate in beach cleaning) and induce the teenagers can visit algal reefs ＂several times＂, then they might have a rich natural experience; Once they have more experiences, it is believed that we could improve their pro-environmental behavioral intention undoubtedly.

並列關鍵字

Algal reef ； knowledge ； Involvement ； Attitude ； pro-environmental behavior intention