Text and image are different types of visual symbols; in the text, the sentences can be transformed into pictures by clues, stimulation and image; transcoding of text and image is the regular process of dynamic project production such as video creation and animation. Therefore, from quantitative perspective, this study acquires the subjects’ set-up reaction of transcoding cognition of text and image by research design, test and coding of digital tools. The factors include two independent variables: participating students’ learning background and sentences scenarios atmosphere. The test result demonstrates that there is no interaction between participating students’ learning background and sentences scenarios atmosphere. Besides, participating students’ learning background does not reveal significant difference. Sentences scenarios atmosphere reveals significant difference. After post hoc comparison, set-up performance of reality atmosphere is generally based on wide-angle composition as the image reaction of the scenario atmosphere. The researcher will design the atmosphere of the variables by types of sentences in order to probe into the individuals study on variables of word to image.