A Study on Anthropomorphic Animation IP of Hualien Landscape - "Listening to the Heart of the Earth"

Wei-Chih Liao

《國際數位媒體設計學刊》 15卷1期 (2023/06) Pp. 19-35

https://doi.org/10.29465/IJDMD.202306_15(1).0002

摘要

In the last few years, the animation industry has developed rapidly through the internet, and the massive business opportunities brought by the IP economy are gradually attracting attention. Taiwan is a beautiful island country, and Hualien's magnificent scenery is a representative of Taiwan. This study focuses on anthropomorphism of Hualien landscapes, spawning animation characters, and creating animation IP. The creator has designed corresponding characters based on the special landscape features of Hualien. In the work, he has tried to give the characters shape, personality and soul. It allows them to live in a fictional mythical world, communicate and collide with each other in order to unfold the story. It can accompany the characters to go through their own heroic journey. While watching the animation, viewers can rediscover the relationship between land and human beings, and learn to respect nature. In addition to enhancing the charm of virtual characters and producing derivative products through the process of anthropomorphism characters, this study also explores how to manage animation IP. It is hoped that the results of this research can provide reference value for the related industry and researchers in the development of animation IP in the future.

關鍵字

Anthropomorphism ； Animation IP ； Hualien landscapes

參考文獻

Zhang Caiping , Zheng Peirong(2018).Exploring the Influence on Consumer Trust by Improving the User Interface of Shopping. International Journal of Digital Media Design, 10(1), 9-23. DOI 10.29465/IJDMD.201806_10(1).0002. [In Chinese, semantic translation]

Yeh Sunglin, Wang Nientsan (2012). Anthropomorphic Applications of Biological Popular Science Animations. Collected Paper On Art Reaserach, 19, 161-182. DOI 10.29480/CPAR.201210.0008. [In Chinese, semantic translation]

Wu Mengxin (2019). ACG and Character Economy. Taiwan economic research monthly, 42(9), 64-71. DOI 10.29656/TERM.201909_42(9).0008. [In Chinese, semantic translation]

Chen Shihwei, Tso Chinwei, Peng Kechung (2009). The Impact of important Investment on Regional Economics-The Case of Chisingtan Scenic Area in Hualien County. Chinese Journal of Agribusiness Management, 15, 149-168. DOI 10.29975/CJAM.200912.0007. [In Chinese, semantic translation]

Hsieh Mengyu (2018). Mining Development and Rights of Indigenous Peoples in Taiwan: A Case Study of Asia Cement Corporation. Journal of the Taiwan Indigenous Studies Association, 8(1), 127-162. DOI 10.6396/JTIS. [In Chinese, semantic translation]