以情感設計探討臺灣意象海報創作歷程與驗證

本研究以2021年4月於台中市大墩文化中心舉辦「曾曄鴻－臺灣意象海報創作展」，為研究對象，其目的在探討展出之三十幅海報創作，視覺當中所呈現並被認可的臺灣意象有那些因素，並以情感設計作為研究架構分析與解讀，於展覽期間對參觀者實施問卷調查，採用現場觀看同時填寫問卷方式調查後彙整統計，其研究結果顯示1.海報中應用寫實照片圖像或創作繪製的圖案，在表現臺灣意象的訴求呈現上並無太大差別，表現手法並不會明顯影響觀看者認知上的差異，2.宗教相關的視覺元素與圖像，比較能夠引起對臺灣意象的連結，3.年齡較長者對於臺灣意象的議題更為有興趣，對此展覽作品的正向認同度高過於總平均數，而海報作品中具有抽象概念或隱喻象徵的此類作品，和非直接呈述的圖像相同，比較難以傳遞海報中的臺灣視覺意象。

關鍵字

海報；臺灣意象；情感設計

並列摘要

The research object of this study is the Tseng Yeh-Hung Taiwan Imagery Poster Creation Exhibition to be held in April 2021 at Taichung City Dadun Cultural Center. The purpose of this research is to explore the 30 poster creations on display, which are presented and recognized in the visuals. What are the factors of Taiwans imagery, and the emotional design is used as the research framework to an alyze. During the exhibition, the survey was conducted on the visitors, and it was collected by means of on-site viewing and filling out the questionnaire. The research results showed that. 1. The application of realism in the poster Photographic images or creatively drawn patterns are not much different in the presentation of the appeals of Taiwanese imagery, and the expression methods will not significantly affect the perception of viewers. 2. Religious-related visual elements and images are more capable to arouse the links of Taiwan imagery. 3. The elders are more interested in the topic of Taiwanese imagery. The positive identification of the exhibition works is higher than the total average, and the poster works have abstract concepts or metaphorical symbols. The work, which is the same as the indirectly presented image, is more difficult to convey the visual image of Taiwan in the poster.

並列關鍵字

Poster ； Taiwan Imagery ； Emotional Design

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