- 期刊
創新在地特色產品開發－以城鄉創生之大學城伴手禮為例
Innovation on Product Development of Localized Souvenirs- A Case Study of College Township Revitalization
摘要
位於南投縣埔里鎮景緻優美融入地方特色的國立暨南國際大學，歷年來透過教學與研究計畫深厚地方連結，舉辦創意競賽提案構想設計開發製成具有在地特色之伴手禮。城鄉社區居民與師生在競賽過程中發現問題並解決難題，藉由伴手禮商品化的發想與設計，青年學子更加深入瞭解鄰近南投縣埔里鎮的水沙連地區產業資源與在地特色。新產品開發是一種知識創造的流程，經由跨部門專業領域的知識管理，整合創造成新的知識或技術，進行產品的創新活動。本研究依據(1)機會辨認與選擇(2)概念產生(3)概念/專案評估(4)開發(5)上市等五階段的產品設計開發學理做為伴手禮的研發流程，應用層級分析法量化產品屬性指標的權重，根據權重配當具吸引力的產品屬性關聯特點，設計於潛在發展的產品替選方案中，再評選出最適的產品替選方案進行規劃設計開發。最後全面整合生產、行銷、人力資源、研發、財務等管理機制完成產品開發專案上市。
並列摘要
In recent years, National Chi Nan University and has made a strong connection with local society through teaching and researching projects in Puli township, Nantou. Therefore, we would like to promote the local township by developing new souvenirs, that represent local society with brand new design ideas. In the process, students are expected to know the features and industry of Shui Sha Lian area in Puli township. New product development is the process of knowledge creation. Through the interdisplinary knowledge management, it integrates and creates new knowledge or technology to conduct out product innovation activities. This research is based on the five stages of product design and development theory. The five stages are opportunity identification/selection, concept generation, concept/project evaluation, development, and launch. We will follow the five stages to design and create the souvenirs. The weights of product attributes are discovered by Analytic Hierarchy Process(AHP) method. Based on the quantification of attribute weights, distribute product attributes and other related features in the potential development of product alternatives. Thereby select the most appropriate product alternatives for planning and development. Apart from it, we need to integrate production and operation management, marketing management, human resource management, research and development management, and finance management. All of this Management mechanism will lead us to complete the product development project.