必也正名乎：中國網路小額信貸的個案分析

Must Be Framed to Legitimize: A New Venture in the Chinese Peer-to-Peer Lending Industry

張淑珍(Shu-Chen Chang) ； 李傳楷(Chuan-Kai Lee) ； 洪世章(Shih-Chang Hung)

《管理學報》 37卷1期 (2020/03) Pp. 69-99

https://doi.org/10.6504/JMBR.202003_37(1).0003

摘要

本研究援引賦名觀點，探討宏觀的社會語境與創業家的賦名策略，在建立組織正當性過程中的角色，以及在此過程中，新創企業正當性演變的歷程。我們採用質性的單一個案研究法，分析中國網路小額信貸公司宜信的成長歷程。我們的研究指出，創業家若能依據社會語境的變化，採取不同的賦名策略，則較有可能建立組織正當性，同時，新創企業若能先取得社會政治正當性，則較有可能建立組織正當性。最後，根據本研究的發現，我們提出賦名包含三個策略行動：解讀、轉譯與溝通，並指出這三種策略行動，創業家所需要的資源與能力。我們的研究除了對中國網貸產業提供豐富的解讀外，也對賦名策略與組織正當性提供理論與實務上的意涵。

關鍵字

中國網路小額信貸產業 ； 個案研究 ； 正當性 ； 賦名

並列摘要

This paper draws on the framing perspective to examine the role of social context and entrepreneurs' framing strategies in establishing new venture legitimacy and how different dimensions of legitimacy evolve over time in new venture legitimation. Empirically, we used a qualitatively-based case study method to examine the legitimation of CreditEase in China's emerging peer-to-peer lending industry. Our findings lead us to argue that (1) entrepreneurs who are able to use different framing strategies based on changes in the social context are more likely to establish new venture legitimacy; and (2) new ventures that acquire sociopolitical legitimacy first are more likely to establish new venture legitimacy. Overall, we propose that framing involves three strategic actions: interpretation, translation, and communication. We also point out the required resources and skills for entrepreneurs to implement these actions. Our findings help provide a better understanding of China's peer-to-peer lending industry as well as important implications for research on framing strategies and organizational legitimacy.

並列關鍵字

Chinese peer-to-peer lending industry ； case study ； legitimacy ； framing

參考文獻

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