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理論與實務結合的實踐家

Response Paper: The Catalyst of Theory and Practice

參考文獻


Anderson, P. F. 1983. Marketing, scientific progress and scientific method. Journal of Marketing, 47(4), 18-31.
Behrman, J. N., & Levin, R. I., 1984. Are business schools doing their job? Harvard Business Review, 62(1):140-146.
Bennis, W. G. and O’Toole, J., 2005. How business schools lost their way. Harvard Business Review, 83(5):1-9.
Hunt, S. D. 1983. Marketing theory: The philosophy of marketing science. Irwin: Homewood, IL.
Hunt, S. D. 1991. Modern marketing theory: Critical issues in the philosophy of marketing science. South-Western: Cincinnati, OH.

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