台灣汽車整車產業回顧與展望

Retrospect and Prospect of Taiwan Finishend Vehicle Industry

謝騄璘

《機械工業雜誌》 406期 (2017/01) Pp. 64-70

摘要

2015年台灣汽車整車銷售市場進口車佔比漸增，國瑞、裕隆及中華持續位居國產整車內銷廠商排名前三位；汽車整車出口以中東國家為主力，出口表現受原廠全球產能佈局影響漸顯；掛牌數量台北市居冠，成長率嘉義市第一；登記數量台中市居冠，成長率金馬地區第一。2016年隨汽車汰舊換新貨物稅補助政策於1 月8號正式施行、胎壓偵測器強制安裝落日寬限到期、油價仍處低檔及第四季多款暢銷車型改款，均有利於銷售市場活絡，預估2016年銷量將突破43萬輛。

關鍵字

汽車整車 ； 產業分析

並列摘要

In 2015, the imported-vehicle market share of Taiwan gradually increased. The top three domestic-sale vehicle manufacturers were Kuozui, Yulon and China-motor. The Taiwan's export performance of 2015 was affected by global OEM production strategy. Main vehicle export partners were in Middle East. In 2015, Taipei has the largest number of licensed vehicles; Chiayi has the highest growth rate of licensed vehicles; Taichung has the largest number of registered vehicles; and Kinmen and Matsu area has the highest growth rate of registered vehicles. Government subsidy policy on new car purchase, legislation on tire pressure detector installation and the oil price slump will all help improve vehicle sales. Estimated vehicle sales of Taiwan in 2016 will exceed 430,000.

並列關鍵字

Finished Vehicle ； Industry Analysis