臺灣國民運動中心現況與研究議題之探討

近年來國人運動意識逐漸提升，更加關注於自身健康並強調預防勝於治療之觀念。體育署運動統計調查顯示，規律運動比例在2015年已成長至33.4%，臺北市各區運動中心2016年總使用人次已突破一千萬人次，故都會區國民使用運動中心設施提高生活品質之需求已不言而喻。目的：本研究期待瞭解臺灣國民運動中心之現況、過去相關調查研究發現哪些議題及建議。方法：以文獻分析法整理2006～2021年臺灣國民運動中心的現況，並透過文獻探討，分析運動中心之研究議題、使用研究方法及相關研究結果。結果：目前全臺共有56座運動中心，以新北市16座最多。而有20間民營企業接手經營國民運動中心，其中以救國團經營18間國民運動中心最多。相關研究議題仍以消費者相關研究最多，另有部分以經營管理與硬體設施等為研究主題。此外，多數研究方法以量化之問卷調查法進行分析，另有部分研究採訪談調查與德爾菲法等質性研究方式。在廣大的競爭市場下，定期追蹤瞭解消費者需求並做出市場區隔，結合資訊科技管理，建立資料庫及提供客製化課程，透過產學及公益團體合作，除了增加運動中心宣傳效果與使用率外，更能提升運動中心良好且正面的形象。

關鍵字

國民運動中心；消費者；營運經營

並列摘要

In recent years, Chinese people's awareness of sports has gradually increased, paying more attention to their own health and emphasizing the concept that prevention is better than cure. The sports statistics survey of the Sports Department shows that the proportion of regular exercise has grown to 33.4% in 2010. The total number of users of sports centers in all districts in Taipei has exceeded 10 million in 2016. Therefore, citizens in the metropolitan area need to use sports center facilities to improve their quality of life. It goes without saying. Purpose: This study expects to understand the current situation of the National Sports Center in Taiwan, the issues and suggestions found in past related researches. Methods: The current situation of Taiwan National Sports Center from 2006 to 2021 was sorted out by literature analysis method, and the research topics, research methods and related research results of sports center were analyzed through literature discussion. Results: At present, there are 56 national sports centers in Taiwan, with the most 16 in New Taipei City. And 20 private enterprises took over the operation of the National Sports Center, of which the National Salvation Corps operated the most 18 National Sports Centers. The most relevant research topics are still consumer-related research, and some other research topics are management and hardware facilities. In addition, most of the research methods are analyzed by the quantitative questionnaire survey method, and some other research methods are qualitative research methods such as interview survey and Delphi method. In the vast competitive market, we regularly track and understand consumer needs and make market segments. Combined with information technology management, we establish databases and provide customized courses. In addition to the utilization rate, it can also enhance the good and positive image of the sports center.

並列關鍵字

National Sports Center ； consumer ； operation

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