休閒農業－研學旅遊模式的可行性分析

休閒農業與研學旅遊並非新概念，兩者如能融合可能有助於休閒農業的可持續發展。因此，本文之研究目的即為透過文獻彙整與分析，探討研學旅遊的本質，包括研學旅遊的意義、功能等，並探討發展休閒農業＋研學旅遊模式的可行性。研究發現，發展休閒農業＋研學旅遊模式具有資源面、經營面、經濟面以及社會面的可行性，兩者融合發展有利休閒農業可持續發展。研究建議，政府部門應積極與高校合作，對休閒農業－研學旅遊模式需求面與供給面做更詳盡的分析與評估，有利於制定相關輔導與管理政策；其次，業者應該自立自強，主動盤整自家資源與活動型態，積極與當地學校聯繫，做好迎接研學旅遊者的準備；最後，未來的研究者可在此基準下，探討更多個案，找出其執行面的問題與對策。

關鍵字

休閒農業；研學旅遊；融合發展；可續發展

並列摘要

Leisure agriculture and educational trip are not new concepts, and their integration may contribute to the sustainable development of leisure agriculture. Therefore, the purpose of this paper is to explore the essence of research tourism, including the significance and function of educational trip, and to explore the feasibility of developing leisure agriculture research tourism model through literature consolidation and analysis. It is found that the development of leisure agriculture and educational trip model have the feasibility of resource, management, economic and social aspects, and the integration of the two is conducive to the sustainable development of leisure agriculture. Beside, some suggestions are drawn to the government, firms, and future research. First of all, the government should cooperate with higher educational institute on the analysis and assessment of demand side and supply side and it would be beneficial to policy making. Furthermore, firms should do it by themselves, active to check their own resources and type of activities, contact actively to local school nearby to match the travelers' visitation of leisure agriculture-educational trip. Finally, future study may verify the problems and policy of the executive side by interviewing one more cases.