論傳播學的關係價值研究－一個提升傳播學科品質的可能途徑

On the Relationship Approach towards Communication Studies: A Promising Research Agenda

王怡紅(WANG Yihong)

《傳播與社會學刊》 12期 (2010/04) Pp. 175-198

https://doi.org/10.30180/CS.201004_(12).0008

摘要

30年來，中國的傳播學研究主要在兩種選擇之間徘徊擺動：一種選擇是把傳播學研究簡約成媒介運用或傳播效果等單一主題為導向的、以定量實證為主要方法的研究；另一種選擇是全視角地審視社會的傳播過程和傳播的人文價值、以定性思辨為主要方法的研究。目前，傳播學研究缺少的是介於兩級擺動之間的焦點問題的提出和相互競爭。本文提出建立焦點問題研究，並呼請注意以關係價值為中心焦點問題的傳播學研究視角，作者以為是提升傳播學科品質的一個有效途徑。

關鍵字

學科品質 ； 關係價值 ； 傳播學研究視角

並列摘要

The past 30 years have seen two dominant research orientations in China’s communication studies. One is strongly based in topical concerns such as media use and communication effects with an emphasis on quantitative research methods. The other takes an interest in overall observation of communication as social processes and the humane nature of human communication, often showing a qualitative orientation. The author proposes that communication scholars could move toward a relationship approach on communication studies as the approach seems to promise, arguably, an elevation of research qualities in the field of communication studies.

並列關鍵字

quality of the field of communication studies ； relationship value ； research approach