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  • 期刊

卓越公共關係理論的普適性

The Universality of the Excellence Theory of Public Relations

並列摘要


This issue interviews Professor James Grunig, a leading public relations scholar. Professor Grunig shares his views involving the following interesting and important topics with our readers: his intellectual journey into the studies of public relations, the development of excellence theory of public relations, the application of the theory at an international arena in general, and its implication to Chinese society in particular.

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