美、台、中三地公共關係學界的「企業社會責任」研究回顧與比較

Research on ＂Corporate Social Responsibility＂ in the Field of Public Relations: A Review and Comparison of Journal Articles from the United States, Mainland China and Taiwan

薛可(Ke XUE) ； 陳晞(Xi CHEN)

《傳播與社會學刊》 22期 (2012/10) Pp. 67-93

https://doi.org/10.30180/CS.201210_(22).0004

摘要

「企業社會責任」(CSR)是公共關係研究中的一個重要議題。從一定程度上說，公共關係正是在對「企業社會責任」的認識和實踐過程中發展起來的。本研究對美、台、中三地的四份公共關係及傳播學學術期刊中所刊登的26篇探討「企業社會責任」的論文進行了內容分析，通過在文獻來源、發表時間、研究主題、理論貢獻、研究方法和研究手段六個維度上的比較，總結了三地公關學術界在「企業社會責任」議題上的研究進展，並探討了其中所存在的差異和問題。

關鍵字

企業社會責任 ； 公共關係 ； 內容分析

並列摘要

＂Corporate Social Responsibility＂ (CSR) is a key issue in public relations research. In a certain sense, the concept of public relations is derived from a particular understanding of the practice, by corporations, of ＂social responsibility.＂ Twenty-six articles on CSR were investigated, from six journals about public relations and communication, from the US, Mainland China, and Taiwan. This paper summarizes the academic research that has been done on the topic of CSR in public relations in these three regions, and discusses the different approaches taken to issues across the field. Comparisons and analyses are made through the following six dimensions: source of articles, time of publishing, research topic, contributions to theory, research methodology, and research apparatus.

並列關鍵字

CSR ； public relations research ； content analysis