透過您的圖書館登入
IP:3.21.98.120
  • 期刊

媒介效果研究三十年:和魏然教授對話

Thirty Years of Media Effects Research

並列摘要


Professor Ran Wei is an influential and productive scholar in the fields of media effects, communication technology and society, and mobile communication. In this dialogue, he was invited to share his research experience on media effects and information communication technology in the past 30 years. Professor Wei characterized himself as a "transitional scholar" who bridges conventional and new media studies. He started with sharing how his journey in the field of media effects expanded to new media studies, including mobile communication and virtual reality. In response to the criticisms of media effects research in the digital era, he suggested that social scientific researches should go beyond personal and interpersonal levels to adopt the institutional approach to investigate the media effects under different social contexts and cultures. Professor Wei also emphasized the value and pitfalls of the emerging computational methods in current media effects studies. In particular, he introduced how to combine traditional and big data methods in his ongoing collaborative project on Covid-19 mis/disinformation. Finally, he offered some suggestions for submitting papers for publications in international journals and for forging academic collaboration.

並列關鍵字

無資料

參考文獻


張錦華(1990)。〈傳播效果理論批判〉。《新聞學研究》,第42期,頁103–212。Zhang Jinhua (1990). Chuanbo xiaoguo lilun pipan. Xinwenxue yanjiu, 42, 103–212.
潘忠黨、魏然(1997)。〈大眾傳播的內容豐富之後:傳媒與價值觀念之關係的實證研究〉。《新聞與傳播研究》,第4期,頁38–51。Pan Zhongdang, Wei Ran (1997). Dazhong chuanbo de neirong fengfu zhihou: Chuanbo yu jiazhi guannian zhi guanxi de shizheng yanjiu. Xinwen yu chuanbo yanjiu, 4, 38–51.
魏然(2015)。〈新媒體研究的困境與未來發展方向〉。《傳播與社會學刊》,第31期,頁221–240。Wei Ran (2015). Xinmeiti yanjiu de kunjing yu weilai fazhan fangxiang. Chuanbo yu shehui xuekan, 31, 221–240.
魏然、周樹華、羅文輝(2019)。《媒介效果與社會變遷》。北京:人民大學出版社。Wei Ran, Zhou Shuhua, Luo Wenhui (2019). Meijie xiaoguo yu shehui bianqian. Beijing: Renmin daxue chubanshe.
Katz, E., & Fialkoff, Y. (2017). Six concepts in search of retirement. Annals of the International Communication Association, 41(1), 86–91.

延伸閱讀