- 期刊
持續蛻變與轉化的研究人生
Transformation and Mutation: Essential Elements in Research Careers
並列摘要
In this interview, Dr. Chang shares her thoughts about important research issues, such as designing effective experimental studies and coping with the research challenges imposed by the Covid-19 pandemic. She also talks about recent developments in neuroscience and data analytics approaches in advertising and media research. She then shares her experiences as the associate editor for Journal of Advertising, and points out essential elements in a good research article. Finally, she identifies method triangulation as an emergent trend in communication research.
並列關鍵字
無資料延伸閱讀
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