Persuasion is a meta proposition of communication. The contexts of communication theories were developed between yuefu (putting an uneasy heart at ease) in Chinese culture and persuasion in Western culture. The cosmological basis of yuefu is that in the real world of natural things, the void exists, and its social ideal is the rule of virtue. Analogies based on the subjective nature of things are often used. The Taoism of interactions between heaven and humankind is also used in Chinese reasoning. Its goal is to be completely convinced and to be followed willingly. In Western reasoning, the cosmological bases of persuasion are ontology and entity theory, and the social ideal is the rule of law. Evidence and categories based on objective forms of things are often used in Western reasoning. The goal of a debate is to determine a winner and a loser.