台灣高科技企業產品創新績效影響因素之研究－競食效應中介效果之驗證

A Study of Influential Factors on Product Innovation Performance of High-Technical Firms in Taiwan: A Confirmatory Mediating Effect of Cannibalization

莊立民(Li-Ming Chuang) ； 范惟翔(Wei-Shang Fan) ； 石雯侃(Wen-Kan Shih)

《經營管理論叢》 2005特刊 (2005/12) Pp. 21-41

https://doi.org/10.6872/OMR.200512/SP.0002

摘要

為何有些企業在導入創新性產品時能較為成功？許多學者遵循Schumpeter（1942）的研究，認為公司規模是產品創新的重要預測變數，本文從不同角度思考提供了另一個產品創新的重要預測變數，即公司在投資時接受競食效果之傾向，並提出促進接受競食效果傾向之三個組織因素，透過五類高科技公司的調查，試圖驗證競食效果傾向對產品創新係較組織規模更具有預測力的因素，此結果將使得我們重新思考公司規模、競食效果及組織綜效間的關係。此外，本研究亦探討產品創新程度與產品創新績效間的關係，最後，我們驗證競食效應與產品生命週期的中介效果。

關鍵字

產品創新程度 ； 產品創新績效 ； 競食 ； 產品生命週期

並列摘要

Why are some firms more successful at introducing radical product innovations than others? Following Schumpeter (1942), many researchers have suggested that firm size is the key organizational predictor of radical product innovation. This article provide an alternate view and argue that one key variable that differentiates rums with strong product innovation records from others is the firms' willingness to cannibalize their own investments. This article identified three organizational factors that drive a firm's willingness to cannibalize. Results from a survey of five high-tech firms tend to support the alternate view that willingness to cannibalize is a more powerful driver of radical product innovation than firm size is. These results suggest a need to reconsider conventional wisdom on firm size, cannibalization, and organizational synergy. Besides, we explore the relationship between product innovation and product innovation performance. Finally, we also discuss the mediating effect of product life cycle on the relationship between radical product innovation and product innovation performance.

並列關鍵字

Product Innovation ； Product Innovation Performance ； Cannibalize ； PLC