2008-2017台灣人文及社會科學期刊評比收錄藝術類期刊之包裝設計研究趨向分析

Trend Analysis of Packaging Design Papers in Research Institute for the Humanities and Social Sciences indexed Arts Journals from 2008 to 2017

許子凡(Tzu-Fan Hsu) ； 王瑞良(Rui-Liang Wang)

《LSHI 2018聯結x共生:文化傳承與設計創新國際學術研討會論文集》 2018年 (2018/09) Pp. 323-334

https://doi.org/10.6891/9789865796648.201809.0026

摘要

商業經濟的發展背景下，商品包裝在人的生產生活中發揮著重要的作用，包裝設計實踐和包裝設計理論的不斷進步發展過程中，包裝設計不僅可以更好的保護產品和促進產品的銷售，而且可以使消費者更好的體驗到包裝設計對生活方式和生活質量的改善。目前在學術界研究包裝設計之論述著墨較多，為此就其論述進行梳理分析；本文對目前包裝設計之相關研究內容和研究趨勢進行匯整及探討，分析其主題相關論文之研究趨向類型及變化，目的在於釐清台灣藝術類主要期刊中對包裝設計研究的趨向，有助於為包裝設計未來之探明發展方向。因此，籍以文獻回顧法、內容分析法與歸納法，對2008至2017年台灣人文及社會科學期刊評比收錄期刊名單之藝術類期刊進行匯整，搜尋主題關鍵詞為“包裝（package）”之相關期刊論文。經過整理和分析，匯計藝術類期刊共17刊，其與“包裝”之相關論文23篇，分別針對：主題論文研究之分佈情況、主題類別、研究方法、研究取向、未來值得探討之議題等方面進行探討。為此，綜合歸納分析研究結果：1、台灣藝術類主要期刊中對“包裝”之相關主題之論文研究主要分佈在“設計學報”、“藝術學報”、“設計學研究”三刊之中；2、分析之樣本資料庫中，匯整主題類別為6類子主題，其中以“包裝設計要素分析類”子主題面向研究最多；3、研究方法以“實驗法”、“問卷調查法”等5種為主；4、研究取向則以量性偏多；5、“包裝設計方法與策略”、“包裝設計實務與應用”、“包裝設計發展歷史及文化”等面向主題的研究較少，有待後續之學術進一步研究。本文結果可提供後續研究者以此為基礎，進一步提出深層次之包裝設計實踐及理論進步發展的議題研究。

關鍵字

包裝設計 ； 文獻回顧 ； 內容分析 ； 期刊

並列摘要

Under the background of the development of commercial economy ,Commodity packaging plays an important role in people's production and life . In the continuous progress and development process of practice and theory of Package Design , it can not only better protect products and promote product sales, but also make consumers better experience the improvement of Package Design for lifestyle and quality of life , At present , there are many discussions about Package Design in the academic field , so we comb and analyze the discussion . In this paper, the related research contents and research trends of Package Design are discussed and analyzed , Analyzing the types and changes of research topics in the related papers . The purpose is to clarify the trend of Package Design research in Taiwan's major art periodicals. It is helpful for the future development of Package Design . Therefore, to compile art periodicals in Research Institute for the Humanities and Social Sciences from 2008 to 2017 by literature review, content analysis and induction , And for which the topic keywords as ＂package＂ related journal articles searched . After collation and analysis, there are 17 periodicals of art journals, and 23 articles related to ＂packaging＂, which are discussed in terms of the distribution of the topic , the subject category , the research method , the research orientation , and the topics worth discussing in the future and so on . To this end , the results of comprehensive induction and analysis are as follows: 1.The papers related to the theme of ＂packaging＂ in mainstream art journals in Taiwan are mainly distributed in the three journals of ＂Journal of Design＂, ＂Taiwan Journal of Arts＂ and ＂Journal of Design Science＂. 2. In the sample database of the analysis, The aggregation theme category is 6 subtopics, Among them, the sub themes of ＂Package Design elements analysis＂ are the most studied topics. 3.The research methods are mainly based on five kinds: ＂experimental method＂ and ＂questionnaire survey method＂ , etc . 4.The research orientation is more quantitative . 5.＂Package Design methods and strategies＂, ＂Package Design practice and application＂, ＂ Package Design history and culture＂ and other topic oriented research are less, which to be further studied by the follow-up . The results of this study can provide a basis for future researchers, who further propose in-depth research on practice and theoretical progress of Package Design.

並列關鍵字

Package Design ； Literature review ； Content Analysis ； Journal