- 期刊
Creative Incentive Contract Design of Cultural Creative Industry Chain in the Perspective of Ambidexterity
摘要
Based on the clash of ＂artistic＂ and ＂commerce＂ of cultural creative industry, this paper is aims to enhance the enthusiasm of creative designers and promote the coordination of ambidexterity. We construct the creative incentive contract model of the cultural creative industry chain, analyze the influence of model parameters on the optimal input level and optimal incentive level of the creative designer in the two design activity, explore the issue of investment transfer caused by changes in external or personal conditions. Results show that: 1) the lower cost of the creative designer in a design activity can increase the level of the incentive and input in the activity, and reduce the incentive and input level of the other activity. 2) High risk of any design activity can reduce the incentive level of creative designers in two design activities. 3) The change of ambidexterity correlation can transfer the activity input of the creative designer. If the correlation increases, the transfer direction is inferior activity to the dominant activity, if the correlation decreases, the direction will be opposite.
參考文獻
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