With the development of the economy and the improvement of living standards, the development of agriculture and rural areas has entered a new historical stage. The contradiction of agriculture has changed from the insufficient total amount to the structural contradiction. The increase of farmers' income cannot simply start with increasing production, but should also should combine the needs of the residents and improve the quality of agricultural supply. Maintaining a steady increase in farmers' incomes and improving the overall quality of well-off society has become a key node for concentrating hardships and climbing hills. Therefore, in the context of the current structural reform of agricultural supply side, starting from the factors that restrict the increase of farmers' income, the ways to increase the farmers' income in China are proposed.