Research on Application Value of Traditional Cultural Elements in Visual Design

Shaolan Li ； Tianming Huang ； Yongliang Xia

《World Scientific Research Journal》 6卷3期 (2020/03) Pp. 176-179

https://doi.org/10.6911/WSRJ.202003_6(3).0023

摘要

Visual design is an art form closely related to our life, such as takeaway packaging, movie posters, LOGO, corporate VIS and user interaction design, which are all closely related to us. With the integration of visual design into the new era and the continuous development of internationalism, visual design has become particularly uniform. This will lead to the gradual disappearance of traditional Chinese culture from our life and confusion in our design. Therefore, the intake of Chinese traditional cultural elements has become particularly important. This will make it highlight the characteristics of our Chinese nation, inherit the characteristics of Chinese culture, and make the traditional culture get new life in the field of visual design in the new era. This paper chooses the application of visual design in the construction of traditional culture as the research topic, and tries to explore how to use traditional elements in visual design to promote the development of traditional culture.

關鍵字

Visual Design ； Traditional Cultural Elements ； Application

參考文獻

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