應用文化元素於科技產品設計原則之研究

本研究旨在探討文化元素應用於科技產品之設計原則，以延續科技產品之生命週期。透過文獻探討，分析出文化商品設計與科技產品設計流程之差異性，並統整出其優點，再根據專家訪談內容，擬定一套具文化特質之科技產品設計原則，最後透過具文化特質之科技產品設計，驗證本研究所提出的設計原則。首先藉由專家訪談法了解文化商品、科技產品與具文化特質之科技產品的設計經驗與建議，再透過 KJ 法進行統整分類出設計原則，最後透過AHP 層級分析法，依照原則之重要程序分別進行排序。根據研究結果顯示：具文化特質之科技產品設計可分為七原則，分別為：（一）須結合科技（理性）元素與文化（感性）元素；(二)設計師必須了解文化與科技充足的知識；(三)須做出市場定位；(四)文化必須加在適合的科技產品上；(五)應考慮材質的轉換；(六)設計應著重於產品本身的需求；(七)透過行銷使產品讓更多人認識。在驗證部分，以設計師與消費者為問卷調查受訪者，透過問卷調查方式進行設計評價，驗證文化元素融入科技產品設計後，顧客的滿意程度，而驗證結果該個案有六成的滿意度。最後，本研究所提出的具文化特質之科技產品設計原則，在往後能提供給科技產業設計師做為參考依據。

關鍵字

產品設計；文化商品；科技產品；設計原則；具文化特質之科技產品

並列摘要

This research aims to explore the design principles of applying　cultural elements to technological products, so as to continue their life　cycle. Through literature　review, it analyzes the difference between the　design processes of cultural product and technological product and sorts　out its advantages. After that, it draws up a set of principles of　technological and cultural product design based on the content of expert　interview, and finally verifies the design principles proposed by the　research through the technological and cultural product design. First, the　experiences and suggestions of cultural products, technological products　and technological and cultural products are learned via expert interview; then, design principles are sorted out and classified through KJ method;　finally, they are respectively ranked according to importance of principles　through AHP. The research results show that the design of technological and cultural products can be divided into seven principles, respectively,(1) it needs to combine with reasonable technological elements and　perceptual cultural elements; (2) designers must grasp sufficient　knowledge of culture and technology; (3) market positioning should be　carried out; (4) culture must added to proper technological products; (5)material transformation should be considered; (6) design should focus on　demands of products themselves; (7) marketing allows more people to　know about the products. In verification part, designers and consumers are taken as questionnaire respondents to conduct design evaluation.Customer satisfaction is verified after cultural elements are integrated　into technological product design. The verification result shows that the　case has a satisfaction degree by sixty percent. Finally, the design principles of technological and cultural products proposed by this　research can be provided for science and　technology industrial designers　as a reference in the future.