Research on Retailers' Sales Strategy Based on Short-sighted and Strategic Consumers

Di Li

《World Scientific Research Journal》 6卷4期 (2020/04) Pp. 129-134

https://doi.org/10.6911/WSRJ.202004_6(4).0012

摘要

Considering the differences in consumer valuation or willingness to pay for products, retailers face short-sighted consumers and strategic consumers in the process of product sales, analyze the decision-making behavior of different types of consumers in the process of product sales, and consider retail In both cases, when the retailer releases the product or the product is unavailable, when the strategic consumer's critical valuation of the product is greater than or less than a certain threshold, the retailer's profit will decrease or increase.

關鍵字

Short-sighted consumers ； Strategic consumers ； Sales strategies

參考文獻

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