Research on Horizontal and Vertical Layouts of Chinese Typography

Tianbai Li

《World Scientific Research Journal》 7卷12期 (2021/12) Pp. 54-59

https://doi.org/10.6911/WSRJ.202112_7(12).0010

摘要

Horizontal or vertical typography is one of the basic elements of Chinese publication design. Which is better, horizontal or vertical layout, has always been a matter of debate in China. From the perspective of visual communication efficiency, the pros and cons of layout design depend on whether the information can be disseminated quickly and effectively. In this regard, eye movement research is the most effective method. With qualitative and quantitative research of cognitive ergonomics, we can clarify unnecessary disputes between horizontal and vertical typography, thereby providing new scientific evidences for the innovation of Chinese typography.

關鍵字

Typographic Design ； Eye Movement ； Ergonomics

參考文獻

Sun F; Morita M; Stark L W, Comparative patterns of reading eye movement in Chinese and English. Attention, Perception, & Psychophysics, Vol.37 (1985) No.6, p.502-506.

J.R. Zhang, Physiology (People's Medical Publishing House, China, 1996), p.272. (In Chinese)

B.N. Yu, Book Design (Hubei Fine Arts Publishing House, China 2001), p.23-24. (In Chinese)

Y. Zhu, Experimental Psychology (Peking University Press, China 2000), p.572. (In Chinese)

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