- 期刊
Analysis of Visual Elements in Bottled Water Packaging Design
摘要
Packaging is an integral part of bottled water. Consumers obtain product‐related information from packaging, and the appearance, color, graphics and other factors of the packaging all affect the attractiveness of the product. This paper mainly analyzes the graphic, color, and character elements in the packaging visual language. By discussing the main characteristics of each element in visual performance, combined with packaging cases, it explores the characteristics and design applications of basic visual elements in bottled water packaging.
參考文獻
Hongyan Xue. Visual Language of Design [M]. Chemical Industry Press:, 2006.
Guozhi Zhao, Ming Sun. The basis of color design [M]. Higher Education Press:, 2007.
Rui Zhang, Lan Li. Analysis of Bottled Water Packaging Design [J]. Packaging Engineering, 2014, 35(14): 10-13+23.
Huijiao Zhao. Research on Visual Language of Bottled Water Packaging [D]. Hebei University of Science and Technology, 2015.
延伸閱讀
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