With the in‐depth development of e‐commerce and the arrival of the era of big data, model innovation and data operation analysis such as live e‐commerce and cross‐border e‐commerce, as the development direction of e‐commerce, have brought development opportunities for the cultivation of e‐commerce talents. Suggestions are put forward for the cultivation of students' professional ability. This paper discusses how to cultivate ecommerce professionals under the current rapid development of the digital economy, and proposes measures and suggestions such as in‐depth school‐enterprise cooperation, establishing a deep integration mechanism between enterprises, schools and students, and strengthening the construction of teachers.