Analysis and Research on Business Model of E-commerce Platform

Yingsheng Yu

《Frontiers in Economics and Management》 3卷12期 (2022/12) Pp. 98-104

https://doi.org/10.6981/FEM.202212_3(12).0014

摘要

In the wave of The Internet, e-commerce platforms emerge as The Times require. The efficiency and convenience of e-commerce platforms attract a large number of consumers. Throughout all large e-commerce platforms, their business models are basically the same with minor differences, which can be divided into three categories, including platform model, self-supporting model and the hybrid model combining platform and self-supporting model, which is worth further analysis and research. This paper analyzes three modes of e-commerce platform, lists the typical e-commerce platform under each mode, and puts forward views on the future development prospect of e-commerce platform business model.

關鍵字

E-commerce Platform ； Business Mode

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