An Analysis of the Live Commerce Business Model

Wei Huang

《Frontiers in Economics and Management》 2卷5期 (2021/05) Pp. 227-233

https://doi.org/10.6981/FEM.202105_2(5).0029

摘要

This paper discusses and studies the new business model of live commerce. Based on the premise of sufficient statistical data, this paper analyzes the defects and problems of live commerce, such as the lack of credit field of the streamer, the ambiguity of industry threshold, and the weakness of regulation. According to general business laws, this paper proposes corresponding countermeasures: 1. streamer needs to improve professional ability and moral cultivation; 2. Live streaming host's entry threshold needs to be raised; 3. supervision departments, live streaming platforms, and consumers need to cooperate in supervising; 4. the parties involved need to divide responsibilities clearly.

關鍵字

Live Commerce ； Business Model ； Development Status ； Countermeasures

參考文獻

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