電子商務多邊協商模型

資訊科技的發達使得電子商務發展日益蓬勃，同時B2B電子商務的應用也因計算科技的進步而趨於多元。隨著電子商務快速成長的腳步，在電子平台上自動化協商的角色顯得越來越重要。因此在本篇論文裡，我們提出一個電子商務多邊協商模型，其中的自動化協商機制(ANM)可以處理現實生活中最複雜的多人多議題協商，並以達到總體效益最大化、供需平衡及買賣雙方之雙贏等目標。自動化協商機制的關鍵核心技術是基因演算法與整數規劃模型，其在供需平衡的條件下預測買賣雙方最佳的協商條件。除了實作電子商務網站界面之外，並且在模擬實驗中以三個賣家與四個買家之協商為例，以實驗之結果分析驗證本論文所提之理論模型。

關鍵字

多對多協商；基因演算法；自動化協商；合作式賽局；多議題協商；電子商務

並列摘要

In the near future, semantic web technologies such as XML, RDF, OWL will enable more B2B e-commerce applications. In light of the intractability of negotiation by multiple parties, we propose a novel approach for the many-to-many negotiation problem in which n sellers negotiate with m buyers for one kind of merchandise that has multiple issues. An automated negotiation mechanism (ANM) is introduced to facilitate many-to-many negotiation with the goal of optimizing interests of both parties. Genetic algorithm (GA) and integer programming are employed as the core technique. Other than implementation of the e-commerce website, experimental results analysis of simulation in negotiations of three sellers and four buyers verified the proposed theoretical model and the GA approach in this thesis.

並列關鍵字

Many-to-Many Negotiation ； Genetic Algorithm ； Automated Negotiation ； Cooperative Game ； Multi-issue Negotiation ； E-Commerce

參考文獻

1.H. Raiffa, The art and science of negotiation, Harvard University Press, 1982

2.Richard Luecke, Negotiation, Harvard Business School Press, 2003

3.J. F. Nash, “The bargaining problem,” Econometrica, vol. 18, pp.155-162, 1950

4.Jeffrey Teich, Hannele Wallenius, and Jyrki Wallenius, “Multiple-issue auction and market algorithms for world wide web,” Decision Support Systems, vol. 26, pp.49-66, 1999

5.Michael Strobel, “On auctions as the negotiation paradigm of electronic markets,” Electronic Markets, vol. 10, no.1, pp.39-44, 2000

國際替代計量

電子商務多邊協商模型

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