An Empirical Study of Female Images in Mass Communication

Yanjia Wu

《World Scientific Research Journal》 8卷6期 (2022/06) Pp. 648-657

https://doi.org/10.6911/WSRJ.202206_8(6).0083

摘要

In order to gain the recognition of the traditional camp, the mass media usually use strategic statements and selective emphasis to reflect the social and cultural norms. Since then, the distorted female images have been continuously constructed and spread by the standardized gender culture. Feminist media criticism requires the mass media to consciously reflect on the maintenance of the gender order, but the results are minimal. Taking female media images as the research object, this paper analyzes the concrete presentation of female media images in domestic mass media by investigating the differences between female images in mass media and audience cognition, and then explores the internal motivation and specific mechanism of mass media in constructing female media images, and puts forward relevant improvement suggestions, hoping to provide a unique and valuable perspective for related research and make some contributions to promoting the localization of female discourse.

關鍵字

Female media image ； Public Communication ； Feminist media criticism

參考文獻

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Tang Hao, 2009, "Media Exclusion: Imbalance in Information Communication in Contemporary Society" [D], Zhejiang University.

Wilbur Schramm, 2010, "Men, women, messages, and media : understanding human communication" [M], translated by Sun Geng, Beijing: Renmin University of China Press.

Ling Yan, 2002, "Female Expression in the Current Domestic Media" [J], Journal of China Women's University.