＂Person-vehicle Correspondence Analysis＂ to Grasp the Trend of Automobile Consumption-taking Small and Micro Electric Vehicles as An Example

Benshuang Liang ； Chang He

《World Scientific Research Journal》 8卷7期 (2022/07) Pp. 743-748

https://doi.org/10.6911/WSRJ.202207_8(7).0099

摘要

In order to dig consumers' needs and trends in depth, the method of correspondence analysis between people and vehicles is used to classify users' needs according to the difficulty of realization, and a hierarchical model of users' needs is established. Through the model, the modeling style of the product can be combined with other characteristic points to avoid the one sidedness of the conclusion caused by the study of the product due to the separation from people's needs, so as to explore the demand trend of consumers for products in small and micro markets in an all‐round way.

關鍵字

People correspond ； Demand level ； Small and micro market ； Consumption

參考文獻

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