Under the structure of "four-level TV stations" in China's TV industry, the rapid development of CCTV and provincial TV stations has a huge impact on the development of China's prefecture-level TV stations. Due to the economic development lag and the weak fund base, the prefecture-level TV stations in western China are struggling to survive; however, they will not disappear in the future because of their current development. Their special functional attributes determine the inevitability of their existence. From the perspective of audience expansion, this paper will continue to expand the special influence of western prefecture-level TV stations by stabilizing "popular" resources, developing "niche" resources, and expanding audience resources through multi-channel communication.