Culture is the soul of tourism, and tourism is the carrier of culture. The cultivation of characteristic towns is to enhance the development capacity of small towns, promote the process of urbanization, improve the appearance of urban development, improve the quality of people's life, develop characteristic industries, coordinate urban and rural development, and carry forward and inherit Chinese traditional culture and characteristic culture. With the implementation of the cultivation and construction of characteristic towns, it has added a beautiful scenery to China's tourism industry. The Art Festival is the characteristic symbol and cultural label in the development of many characteristic towns. The two complement each other and become more and more inseparable. Starting from the background of cultural tourism integration, this paper explores the symbiotic development path of e-commerce theme art festival and characteristic town.