博物館展示與企業合作模式及應用之探討：以國立科學工藝博物館為例

博物館具備展示、典藏、研究、教育等功能，引進外部資源主要從輔助與支持社會教育及符合博物館屬性等層面思考，企業則以「社會責任」為前提與博物館合作，行銷及提升公司的形象。博物館因合作企業的不同，合作的項目與作法會有相異之處；從國立科學工藝博物館的展示合作案例分析得知，企業方面主要以無償提供（或借展）展示物件佔最多，其次是展示經費的贊助，以及展示資料提供或展示活動協助等項目，對其投入展示，博物館也有相對的回饋，以符合合作的精神。總之，科技博物館透過與企業合作模式的建立，可以取得相關產品、科技與研發成果，以及專業人力支援等資源，甚至是展示經費的提供或贊助等，實質提升展示的豐富性與正確性外，也能衍生更多外部資源的支援，創造博物館更多新價值的可能。

關鍵字

博物館展示；企業合作；合作模式

並列摘要

The museum has functions such as exhibition, collection, research, education, etc. The introduction of external resources mainly focuses on supporting and supporting social education and conforming to the attributes of the museum. The company cooperates with the museum on the premise of ＂social responsibility＂ to market and enhance the corporate image. Due to the different cooperation companies in the museum, the cooperation projects and practices may be different. However, from the case study of the National Science and Technology Museum, it is known that the enterprise mainly provides exhibition objects for free (or loan exhibition) at most. Secondly, is the sponsorship of display funds, as well as the provision of display materials or assistance for display activities, and the museum also has relative feedback on its input. All in all, through the establishment of the cooperation model with the enterprise, and even the provision or sponsorship of display funds, the museum of science and technology can obtain resources such as related products, technology and research and development, as well as professional human resources support, which can substantially enhance the richness and correctness of the exhibition. It can also generate more support from external resources and create more value for museums.

並列關鍵字

museum exhibition ； business cooperation ； cooperation model

參考文獻

Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organization stakeholders. Business Honisons,34(4), 39-48. doi: 10.1016/0007-6813(91)90005-G

王嵩山（2003）。特展雙刃。博物館學季刊，17（1），5-6。