Intellectual Property Protection in E-commerce

Ya Wang ； Yanmei Yang

《International Core Journal of Engineering》 8卷11期 (2022/11) Pp. 152-157

https://doi.org/10.6919/ICJE.202211_8(11).0018

摘要

China is a big e-commerce country, and the popularity of the Internet has rapidly driven the development of e-commerce. However, with the rise of e-commerce industry, a large number of adverse phenomena of infringement of intellectual property rights have also emerged, which is not only related to the incompleteness of the system, but also related to the specific implementation of the system. In order to strengthen the protection of intellectual property rights in e-commerce, based on the legal analysis of China's Electronic Commerce Law and in combination with the current protection dilemma, we further put forward four suggestions, namely, raising the threshold of complaints, establishing a joint review mechanism for professional judgment, strengthening the supervision and guidance of private rights, and making differentiated protection of trademarks and patents, with a view to continuously strengthening the protection of intellectual property rights in e-commerce.

關鍵字

E-commerce Platform ； Intellectual Property Protection ； Legal Principles ； Difficulties ； Suggestions for Improvement

參考文獻

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