The Impact of Yogyakarta Destination Image towards Behavioral Intentions on Domestic Tourist Research

Lavira Segara Putra

《International Journal of Social Science and Education Research》 3卷6期 (2020/06) Pp. 103-110

https://doi.org/10.6918/IJOSSER.202006_3(6).0018

摘要

Tourism is one of the largest and most influential industries in the world. At this moment, tourism is an important economic sector in Indonesia and has rapidly developed into the tourism industry in each region. And tourism is a principal sector for Yogyakarta that condensed culture and history. Many attractions and tourist attractions in Yogyakarta have absorbed domestic tourists to visit. This study aims to determine the effect of the destination image Yogyakarta on the behavioral intentions of domestic tourists. The data used in this research is primary data obtained from questionnaires. Respondents in this study were 200 respondents who have been to Yogyakarta in the last 1 year and at least senior high school. The sampling technique of this research is non probability sampling. This study uses a quantitative approach through statistical testing. Tests conducted using Structural Equation Modeling (SEM) with the help of Analysis of Moment Structures (AMOS 16). From the research results it can be seen that the destination image of Yogyakarta has a direct influence on behavioral intentions of domestic tourists. Destination image assessment can be measured through the variable infrastructure, attraction, value of money, and enjoyment. And of the four variables has the high average value. It means that the destination image of Yogyakarta as a tourist spot has a good influence on the domestic tourists.

關鍵字

Destination Image ； Attractions ； Behavioral Intentions

參考文獻

Alcaniz, E.B., Sanchez, I.S. and Blas, S.S. (2009), “The functional psychological continuum in the cognitive image of a destination: a confirmatory analysis”, Tourism Management, Vol. 30, pp. 715-23.

Baloglu, S. and McCleary, K.W. (1999), “A model of destination image formation”, Annals of Tourism Research, Vol. 35, pp. 868-97.

Bigne, J.E., Sanchez, M.I. and Sanchez, J. (2001), “Tourism image, evaluation variables and after purchase behaviour: inter-relationship”, Tourism Management, Vol. 22, pp. 607-16.

Castro, C.B., Armario, E.M. and Ruiz, D.M. (2007), “The influence of market heterogeneity on the relationship between a destination's image and tourists' future behaviour”, Tourism Management, Vol. 28, pp. 175-87.

Chen, C.F. and Tsai, D.C. (2007), “How destination image and evaluative factors affect behavioral intentions?”, Tourism Management, Vol. 28, pp. 1115-22.