At present, affected by the advent of the 5G era, the interaction speed of Internet information has been greatly accelerated, which is widely applied in various fields and industries. Taking ideological and political education in universities as an example, it not only provides more teaching programs and teaching hotspots, but also expands the depth and breadth of ideological and political education. At the same time, network new media can help college students clarify their positive and negative values, understand the harm of bad information, and greatly enhance their ability of analysis and understanding. Therefore, this article takes the application of network new media in university ideological and political education as an entry point, analyzes its role and significance, and further proposes specific application points, aiming to comprehensively improve the efficiency and quality of ideological and political education in universities.