Analysis on the Current Situation of Ideological and Political Construction in Marketing Major Course

Shiyong Zheng

《International Journal of Social Science and Education Research》 4卷5期 (2021/05) Pp. 167-180

https://doi.org/10.6918/IJOSSER.202105_4(5).0023

摘要

President Xi Jinping pointed out at the 2016 National Conference on ideological and political work in Colleges and Universities :＂ to enhance the affinity and pertinence of ideological and political education and meet the needs and expectations of students' growth and development, all other courses should keep a good canal and cultivate a good field of responsibility, so that all kinds of courses and ideological and political theory courses go the same way and form a synergistic effect ＂. It is an important task for Chinese colleges and universities in the new era to break the ＂isolated island effect＂ of ideological and political education and professional education for a long time, to carry out the whole process, all‐around and all‐staff of classroom teaching in colleges and universities, to promote the ideological and political curriculum and curriculum ideological and political forward and complement each other, and to construct the pattern of educating people's Congress. Colleges and universities in various regions regard the ideological and political construction of university curriculum as the most important part of ideological and political education in colleges and universities, and have achieved a series of good teaching results and achievements, but there are also some problems. Marketing specialty is the cradle of cultivating future marketing talents, and there are many irregular and illegal behaviors in the process of current marketing practice, such as cheating, inducing consumers and so on. Therefore, it is of great significance to explore the problems, causes and implementation paths of ideological and political construction of marketing courses in colleges and universities to win the battle of ideological and political education in colleges and universities with the ideological and political construction of marketing courses as the main line.

關鍵字

Marketing ； Course politics ； Higher education

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