Research on Female Game Emotional Consumption Behavior in the New Era

Wenqi Wu ； Yijun Chen

《International Journal of Social Science and Education Research》 4卷9期 (2021/09) Pp. 200-205

https://doi.org/10.6918/IJOSSER.202109_4(9).0033

摘要

For a long time, the game industry's target operators have been ignoring female gamers, thinking that men are the majority of gamers, and only little research on female gamers in the society. However, as a matter of fact, with the progress of the society and the high development, the pressure of social life in the new era is oppressing both men and women. The national spiritual demand is soaring, and the cultural and entertainment industry is flourishing unprecedentedly. Both men and women are pursuing the satisfaction of psychological needs. With the improvement of women's social status, women, as an important part of the labor force, gradually have the economic initiative. The awakening of women's consciousness, the demand for social identification and the equality of personality are constantly increasing. It is necessary to face the spiritual needs of women. Therefore, from this perspective, this paper studies the characteristics of female games in the new era, analyzes the causes of female players' emotional consumption behavior in games, and makes a rational examination of female players' emotional consumption behavior.

關鍵字

Female games ； Female players ； Emotional consumption ； Emotional appeal

參考文獻

Liu Yanyuan. The Construction of Female Identity and Elispitation in mobile game Community: A Case Study of Love and Man-made Games [J]. House of Drama, 2019 (29).

Yao Yao. The Development Strategy of Women's Games from the Perspective of Orange Light Games [J]. Journalism Research Guide, 2020, 17-0022-03.

Li Wenqi. Research on Female Characters and Female Players in Video Games: Retrospect and Prospect [J]. Journal of Yangtze Normal University, 2021 (03).

Wen Caiyun. An Analysis of the Mechanism of Psychological Effect of Love Games -- Daydream -- Women's Love Games [J]. Art Review, 2018. 08. 004.

Han Yunrong. Tracing the Source of Women's Games -- Analysis of Types and Patterns [J]. New Media Research, 2020 (06).