The strong ancient Chinese society of the sense of "careful pursuit of distance" is embodied in the ancestral worship closely combining the view of soul and blood kinship, that is, that the deceased will survive forever and will continue to shelter the relatives still alive.Therefore, through the ages, people have been paying great importance to the funeral customs.After thousands of years of historical changes and cultural inheritance in Jining, Shandong Province, its traditional funeral customs still have a far‐reaching influence on the current social life.How to evaluate with an objective attitude from the conceptual level is a key problem to be solved under the background of rural funeral reform in the new era. Only by paying attention to the social contribution of funeral rites and customs for the inheritance of filial piety and kinship, and actively guiding the local people to consciously break down from the vulgar customs that are not suitable for the requirements of The Times, can we better play their role in the construction of a harmonious society that cannot be ignored in the form of ancient times for the present.