Shaping a good "national image" is one of the fundamental purposes of my country's foreign exchanges. It is an important strategic move to use food symbols to construct a national image and develop a diverse subject image with Chinese characteristics. Looking at the various functions of cattle in the pre‐Qin period, especially the use of cattle in the ceremonial process, it can form a pre‐Qin national image that emphasizes cultural heritage, harmony and governance. The national image is also a process of dynamic development. By analyzing and learning from the pre‐Qin national image, it has great enlightenment for the "self‐shaping" of the contemporary national image.