Higher education in my country has officially entered the stage of popularization. With the increasing number of college graduates year by year, the employment of college graduates has become the focus of the whole society. Driving employment through innovation and entrepreneurship has become a new focus of college employment work. The quality and ability of college students in the process of innovation and entrepreneurship is the precondition for successful entrepreneurship. The article puts forward the importance of cultivating and improving college students' innovation and entrepreneurship quality ability, expounds the current situation and problems of college students' innovation and entrepreneurship quality ability, and proposes strategies for cultivating and improving college students' innovation and entrepreneurship quality ability.