The significance of a sustainable tourism model in Ecuador has become more apparent, and the transition of a conventional tourist model into a sustainable model has become a critical job for the country's tourism growth. The study object for this work is Ecuador's national‐level sustainable tourism‐related policy documents from 2007 to 2020, as seen through the perspective of policy instruments. The study finds that the adoption of sustainable tourism‐related policy texts in Ecuador peaked in 2008; the Ecuadorian government has been providing human resource for sustainable tourism while promoting the industry's steady development with relevant funds, investment, and other policies; Ecuador's sustainable tourism policy instrument system is not reasonable, and the structure needs to be improved. Finally, based on the findings, policy recommendations are provided.