Research on the Design of Distinctive Tourism Cultural and Creative Products Based on Regional Culture

Qi Zhang ； Danwen Qiao ； Shuang Yang ； Zihang Meng ； He Huang

《International Journal of Social Science and Education Research》 5卷7期 (2022/07) Pp. 469-475

https://doi.org/10.6918/IJOSSER.202207_5(7).0073

摘要

With the rapid development of China's economy, tourism is also growing vigorously. Therefore, in order not to fall behind on the road of cultural development, the tourism industry must comprehensively improve the design level of tourism cultural and creative products with local characteristics. Cultural and creative products should fully highlight their innovative aspects, so that they have unique creative attributes. Currently, there is a homogenization phenomenon in the design of cultural and creative products in China. In this paper, from a regional perspective, tourism cultural elements with distinctive regional characteristics are introduced into the design of cultural and creative products, and the local culture is studied according to the design content and development process.

關鍵字

Local culture ； Special tourism ； Cultural and creative products ； Design

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