The mode of integration of competition and education is the requirement of economic and social development for new financial personnel training under the new situation, and it is also the new goal of Local Application‐oriented Undergraduate Accounting Education and teaching reform. This trend puts forward higher requirements for financial analysis course, one of the core courses of accounting major.At the same time, the development of new technologies such as big data and artificial intelligence has brought unprecedented impact and challenge to the teaching of financial analysis.This paper studies how to integrate the competition of financial analysis into the course teaching under the background of big data, so as to promote teaching and learning, improve students' employ‐ability and post adaptability, and realize the "zero distance" post after graduation.